A recent innovation in the bicycle industry is the use of a chemical compound that makes “solid” tires that don’t require air.
The folks at Muffin® wanted to sell their tires through the use of fun, eccentric and unforgettable branding - something that their competitors were noticeably lacking.
The finished product was the result of a fun collaboration. Muffin gave me the awesome concept of a “retro, mad scientist, science fiction, tire factory”, while I cranked out colorful illustrations and a versatile logo.

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